A San Diego native, Ledford graduated from California State University, Chico with a degree in communication design, with an emphasis in media arts. Ledford’s trained in many aspects of video production, editing, photography and advertising.
Ledford began his video career in college where he produced a promotional video for the Campus Police Department and a series of informational videos used by the university’s student government for community outreach. He served as vice president of the Digital Filmmaker’s Guild, a club on campus.
Returning to San Diego, Ledford continued his career in media production by working with an established local production company. Art worked as a camera operator for many productions, such as “Remake My Life,” a Los Angeles based reality TV series, “I Heart Haiti,” a live broadcast concert that benefitted the victims of a natural disaster, as well as a number of infomercials and promotional videos.